Leica Biosystems

Leica Direct
Open for e-business

Leica Microsystems make consumables for lab technicians; components like gels, slides and stains that help cancer diagnosis.

Leica Direct is the online store where lab technicians can buy these consumables at any time of day, from any location.

We developed the concept, storyboards, 3D modeling and animation for this promotional video, resulting in a slick animation which smartly and efficiently communicates the benefits of the online store.