Telstra Super
Spouse Tax Offset
A Nagging Benefit
How do you encourage two people to fill out a form? Get them to nag each other.
We encouraged members of Telstra Super to offset their tax by claiming their partners income. We addressed each partner separately, asking one to nag the other.
It’s been Telstra Super’s most successful direct mail campaign to date.
Using skills in
- Management & Direction
- Strategy
- Digital
- Design
- Relations
