Telstra Super

Umbrella Campaign
Simplify your insurance

You wouldn't use multiple umbrellas to protect you in the rain so why have multiple insurance policies?

HIVE created a direct mail-out, eDm and homepage banner for this campaign, designed to educate Telstra Super members about the benefits of consolidating all their insurance policies into one.

We took a potentially confusing topic and used a simple analogy to keep things nice and simple. As simple as using one umbrella instead of four, you could say.